Off Campus has skated its way to a strong debut for Prime Video.
The Amazon-owned streamer says Off Campus, based on Elle Kennedy’s romance novel series, has reached 36 million viewers worldwide over its first 12 days of release (including the Memorial Day weekend in the U.S.). The key word there is “reached” — that’s ratings-speak for the number of people who have watched at least a few minutes of the series, and it’s the metric Prime Video most frequently publicizes when it releases internal viewer data.
The 36 million figure puts Off Campus among the three biggest series debuts in Prime Video’s history over 12 days, according to Amazon. It’s behind only The Lord of the Rings: The Rings of Power and Fallout.
“Obsession is officially in session at Prime Video, thanks to the fans who have embraced Off Campus,” said Peter Friedlander, head of global TV at Amazon MGM Studios. “We couldn’t be happier to see such a passionate community come together around season one of creator Louisa Levy and co-showrunner Gina Fattore’s interpretation of Elle Kennedy’s beloved story. When you earn trust and deliver for an audience, they show up — and they’ve certainly done so for Off Campus.”
Young women in particular have tuned in to Off Campus: According to Prime Video, it has had the highest performance among women 18-34 of any series on the service.
The success of Off Campus follows that of another hockey-centric romance, HBO Max and Crave’s Heated Rivalry, and comes amid a boomlet in romance series on or in the works at streaming platforms.
Season one of Off Campus centers on the relationship between college students Hannah (Ella Bright), an introverted music major, and Garrett (Belmont Cameli), a hockey star. They originally make a deal to become a fake couple before developing very real feelings for each other.
Levy serves and Fattore executive produce the series with Wyck Godfrey, Marty Bowen and James Seidman of Temple Hill, Leanna Billings of Billings Productions, and Neal Flaherty. Prime Video has already ordered a second season of Off Campus.
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