Jackson also pointed out that the debate over AI and its emergence in Hollywood has seriously impacted people’s perceptions of motion-capture performances, like Andy Serkis’ portrayal of Gollum in the Lord of the Rings franchise.
“A lot of the current environment, everyone’s so worried about AI… I don’t think a Gollum-type character or a generated character has any hope for winning any awards,” Jackson said. “Which is a bit unfair, especially in the Andy Serkis case where it’s not an AI-generated performance, it’s a human-generated performance 100% of the way.”
What Hollywood thinks of the AI boom
At the same time, several prominent actors and filmmakers have voiced concerns about how AI could be exploited by studios at the cost of creativity and human artistry. Critics of the technology’s growing influence in entertainment include Nicolas Cage, Scarlett Johansson, John Cusack, Guillermo del Toro and Matthew McConaughey.
Major awards organisations have also shown differing approaches toward AI in film and television. Earlier this month, Academy of Motion Picture Arts and Sciences introduced updated guidelines aimed at restricting AI use in Oscar-nominated productions. Meanwhile, the Golden Globe Awards revised its eligibility rules in a way that is more accommodating to AI-assisted projects.
Under the Golden Globes’ updated policy, the use of AI will not automatically make a performance ineligible for acting categories, provided that “performances submitted for acting categories [are] primarily derived from the work of the credited performer.”
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