If streaming views were oil, Landman would be sitting on a huge strike right now.
The Texas-set drama from Taylor Sheridan delivered the biggest season or series premiere in Paramount+’s history with its season two opener. The streamer says Landman amassed 9.2 million views worldwide over its first few days, more than tripling last year’s series debut over the same time frame.
Paramount+ is using the industry standard formula of total viewing minute divided by run time for its calculations. With a 49-minute running time for the Nov. 16 premiere, 9.2 million views works out to 450.8 million minutes of total viewing worldwide. The streamer’s internal data also shows a sizable uptick in viewing for Landman’s first season over the past few days.
Created by Sheridan and Christian Wallace and based on the Texas Monthly podcast Boomtown (which Wallace hosted), Landman stars Billy Bob Thornton as the title character, a veteran West Texas oilman. The season two cast also features Demi Moore, Andy Garcia, Ali Larter, Sam Elliott Jacob Lofland, Michelle Randolph, Paulina Chávez, Kayla Wallace, Mark Collie, James Jordan and Colm Feore.
The show’s first season was one of the biggest shows of 2024-25, averaging 15.8 million viewers in Nielsen’s 35-day, cross-platform ratings. It ranked in the top 10 of all series in the United States for the season. The opening days of season two likely put the show on a path to remain in the upper echelon.
Paramount TV Studios and 101 Studios produce Landman. Sheridan — who recently signed a deal to leave Paramount for NBCUniversal starting next year (though his current TV deal runs through 2028) — executive produces with Wallace, David C. Glasser, David Hutkin, Ron Burkle, Bob Yari, Thornton, Geyer Kosinski, Michael Friedman and Stephen Kay. Dan Friedkin and Jason Hoch of Boomtown producer Imperative Entertainment and J.K. Nickell and Megan Creydt of Texas Monthly also executive produce. Tommy Turtle is co-EP.
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