AMC Networks is launching a new niche streaming service, one dedicated entirely to reality TV.
The new service, All Reality, will launch Tuesday through Amazon Prime Video for $4.99 per month, with other platforms to follow.
All Reality will launch with more than 2,500 hours of reality programming, including the entire Love After Lockup franchise; Bridezillas; Mama June; The Braxtons; Growing Up Hip-Hop; and The Graham Norton Show, as well as some true crime fare.
“AMC Networks has produced some of the most compelling stories on television – from our award-winning original dramas to popular, long-running reality franchises with characters and plot twists that rival even the most dramatic scripted fare,” said Courtney Thomasma, the company’s executive vp of linear and streaming products. “As the home of the world’s largest collection of targeted streaming services, we are thrilled to bring reality TV viewers the programming they love most, available for the first time on a single streaming platform in the U.S. – All Reality. With thousands of hours of unapologetically addictive reality TV, including new installments of iconic franchises like Bridezillas, we’re excited to bring fans more of the drama they can’t get enough of, with none of the filler.”
AMC Networks is in the midst of a strategic pivot, deemphasizing its linear TV channels (which include AMC, IFC, Sundance TV, WE TV and BBC America) in favor of niche streaming platforms like the horror-focused Shudder, the international crime and mystery-focused Acorn TV, anime-centric HIDIVE, as well as its flagship AMC+ service for premium scripted TV, Sundance Now, and ALLBLK.
The last new niche streamer from AMC Networks was HIDIVE, which the company acquired in 2022, and has since poured investment into.
The company, led by Kristin Dolan, is betting that it can carve out a sustainable business by leaning into niches and cutting strategic deals, such as its AMC Collection arrangement with Netflix, which it renewed in September.
Reality TV, while plentiful in streaming via free ad-supported platforms like Tubi and on services like Netflix and Paramount+, has not sustained an entire service all its own up to this point, making All Reality an interesting experiment for AMC Networks, as it seeks other genres and niches to lean into.
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