The moment *The Devil Wears Prada 2* got the green light in 2024, Disney started pimping out every frame like it was prime real estate. By opening weekend, they had locked in **19** brand partners — L’Oréal, Lancôme, Diet Coke, Starbucks, Grey Goose (temporarily rebranded “Cerulean Goose,” because subtlety is dead), Mercedes, Tiffany, Dior, you name it. Even Tweezerman is out here selling movie-branded nail clippers. The 2006 original? zero deals. The legendary Chanel boots? Borrowed for free. Now they resell for four grand while studios charge brands just to exist on screen.
The wild part? Most of these “promotions” barely show the actual movie. They’re standalone ads set in the *Prada* universe — Smartwater games, Grey Goose campaigns with Heidi Klum, Starbucks spots dragging poor Andy’s ex-boyfriend. It’s brilliant, soulless marketing. The film cost $100 million (nearly triple the original), opened to a monstrous $233 million globally, and Disney got its money back in three days. Meanwhile, the brands spent their own millions hyping it. Everybody wins… except maybe actual cinema.
And the savage cherry on top? **Vogue** — the magazine the entire franchise roasts — got zero partnership. Not even a crumb. The devil really does wear Prada… but apparently she won’t return Vogue’s calls.
This isn’t filmmaking anymore. It’s corporate synergy wearing designer heels. The original borrowed clothes from friends. The sequel sold its soul to the highest bidders and still made bank. Welcome to the future of movies: less art, more ad revenue. Pass the Cerulean Goose.
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