Hollywood producers are rethinking their strategies around what films to green light, who to cast, and how to market, after two low budget films from YouTube creators outperformed big budget franchise films. CNBC’s Julia Boorstin talks to Peter Chernin, former Fox studio chief, about how he expects YouTube creators’ presence to grow in Hollywood, as they become a new kind of established brand for studios.
03:06
Sat, Jun 6 20268:45 AM EDT
Credit: Source link