Netflix on Tuesday said it is bringing content from leading digital publishers, including The Hollywood Reporter and other Penske Media brands, to its members in the U.S. and other territories around the world.
The streaming giant has partnered with BuzzFeed, Condé Nast, Hearst Magazines, People Inc and, Tastemade, in addition to Penske Media’s PMX brands including THR, Billboard, Eater, Indiewire, Rolling Stone and Variety.
The video offerings, which range from three-minute shorts to 20-minute episodes, will be “discoverable directly from the Netflix homepage” beginning Aug. 3. Topics will include travel inspiration, cooking ideas, fashion trends, celebrity profiles, home and gardening tips and viral conversations.
The deals with each publisher encompass a mix of licensed archival and ongoing series. THR content being offered will include Hollywood Firsts, Close Collabs, THR in Focus and Inside THR.
Other content will include BuzzFeed Celeb’s 30 Questions, Vanity Fair’s Lie Detector, Architectural Digest’s Walking Tour, Harper’s Bazaar’s Burning Questions, Billboard’s 24 Hrs With, Variety’s How Well Do They Know?, People’s My Life in Pictures and Travel + Leisure’s Travel Unfiltered.
The videos will be available to members in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand.
“Members don’t just want to watch a show or film and move on; they want to keep exploring the stories and personalities they love long after the final credits roll,” said John Derderian, Netflix’s vp animation series and kids & family TV. “These partnerships help us deepen fandom and create more ways for members to carry those stories with them throughout their day.”
See below for a list of the partners included in what Netflix called the “first wave” of this new feature:
- BuzzFeed: A*Pop, BuzzFeed Celeb, Cocoa Butter, Inga Lam, Pero Like, Tasty
- Condé Nast: Allure, Architectural Digest, Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, House & Garden, Self, Teen Vogue, Vanity Fair, Vogue, Wired, World of Interiors
- Hearst Magazines: Cosmopolitan, Elle, Harper’s Bazaar, Seventeen, Women’s Health, Town & Country, Delish, Good Housekeeping
- PMX, a subdivision of Penske Media: Billboard, Eater, Indiewire, Rolling Stone, The Hollywood Reporter, Variety
- People Inc.: Entertainment Weekly, Food & Wine, InStyle, People, Travel + Leisure
- Tastemade: Tastemade
Additional publisher partnerships will be announced at a later date, Netflix said.
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