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In celebration of Practical Magic 2, coming to theaters Sept. 10, Warner Bros. Discovery is partnering with dozens of popular fashion, home and beauty retailers on limited-edition collections inspired by both the 1998 original and 2026 sequel. New products will roll out throughout August, September and into October, kicking off on Aug. 3 with Wayfair’s 151-piece lineup, which marks the furniture and decor e-tailer’s first-ever film partnership.
In addition to upcoming releases from the likes of Charlotte Tilbury Beauty, Flamingo Estate, Diff Eyewear and Awe Inspired fine jewelry, Warner Bros. Discovery’s official online store, the WB Shop, is offering a range of Practical Magic and Practical Magic 2 collectibles, clothes, accessories and home goods, also available beginning Aug. 3.
On the publishing front, Insight Editions unveiled both a Practical Magic coloring book and tarot deck, currently available for pre-order, with respective release dates of Sept. 15 and Oct. 20.
Practical Magic: The Motion Picture: The Official Tarot Deck and Guidebook
Pre-order now with official release date of Oct. 20.
Other confirmed retail partners include SharkNinja, Astral Tequila, Art of Tea, Loungefly, Cakeworthy, Queen of Sparkles, Retrokid, Hot Topic, Unique Vintage, BoxLunch, Primark, Jessica de Lotz Jewellery, Scentsy, Lovepop, Blaze Pizza and Pinkberry.
Practical Magic 2 stars Sandra Bullock and Nicole Kidman as the Owens sisters, alongside Joey King, Lee Pace, Maisie Williams, Xolo Maridueña, Solly McLeod, Dianne Wiest and Stockard Channing. The film is based on Alice Hoffman‘s 2021 novel The Book of Magic.
Practical Magic 2 Crewneck Sweatshirt Magic, Mayhem & Midnight Margaritas
S-3XL.
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Practical Magic 2 Apron Midnight Margaritas Club
One size.
“Practical Magic has enchanted audiences since the film first debuted in theaters, and the Owens Sisters continue to captivate fans around the world,” says Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery. “As we eagerly anticipate the release of the new film, Practical Magic 2, it is the perfect time to introduce the first-ever Practical Magic collection. Inspired by both the original film and its spellbinding next chapter, each product captures the charm, mystery, and magic that have made Practical Magic a lasting fan favorite.”
The Hollywood Reporter will update this story as additional retailers are announced and new collections become available.
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