LG OLED Hollywood Roadshow Held in London and Munich
Film production experts from Hollywood, the heart of global video content, and Europe have praised the overwhelming picture quality delivered by LG Electronics’ OLED TVs. They described it as the best display for perfectly reproducing the color and depth intended by content creators in the studio, with no loss or error, even in the living room.
On June 18, LG Electronics announced that following an event in Los Angeles, United States in May, it had also hosted the ‘LG OLED Hollywood Roadshow’ in London, United Kingdom and Munich, Germany in June, inviting video production professionals. This global roadshow has been held annually since 2024 to demonstrate the technological advancements of new OLED TV models to leading video experts in Hollywood and other Western markets, and to incorporate candid feedback from real creators to further enhance the viewing experience.
Color scientist Joshua Pines participating in the ‘LG OLED Hollywood Roadshow’ interviews about the 2026 LG OLED Evo AI. LG Electronics
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The roadshow at Pictureshop, a renowned film production company in Hollywood, Los Angeles, was attended by top industry figures such as color scientist Joshua Pines, who worked on the color grading for films like “Gravity,” “The Revenant,” and the “Star Wars” series, as well as cinematographer Joanna Coelho from the popular HBO drama “The Pit.” In Europe, the event was held at the Strand Palace Hotel in London and at the Munich studio of ARRI, a world-leading film equipment company, where a large number of key colorists from major OTT platforms like Disney Plus and Apple TV Plus participated to personally evaluate the LG OLED TV.
The masters who experienced the product firsthand at the event were generous with their praise for the quality of LG OLED TV. Cinematographer Joanna Coelho commented, “Whenever I shoot a project, I always put the viewer’s environment first. LG OLED TV accurately expresses blacks and contrast, even in bright conditions, and perfectly delivers the color and depth intended by the creator, maximizing viewer immersion.”
Color scientist Joshua Pines also lauded the product, stating, “LG OLED demonstrated outstanding color rendition, on par with the expensive reference monitors used in professional studios.” He added, “In particular, it expresses even delicate details naturally, without any banding or noise, impressively achieving the level of picture quality completion that is most important in content production environments.”
The product that captured the experts’ attention is the 2026 model ‘LG OLED Evo AI’ (model name G6), which boasts the highest-ever levels of brightness and color. Equipped with the advanced third-generation Alpha 11 AI processor, it delivers overwhelming picture quality, and by combining Reflection-Free Premium technology that reduces light reflection without image loss even in bright environments, it blocks viewing distractions at the source.
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Baek Sunpil, Head of Display CX at LG Electronics, stated, “We will continue to strengthen the picture quality competitiveness of LG OLED TV through ongoing communication and collaboration with content production experts who rigorously evaluate even the subtlest differences in image quality.”
This content was produced with the assistance of AI translation services.
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