NEW YORK, NEW YORK – JUNE 08: (L-R) David Koepp, Kristie Macosko Krieger, Josh O’Connor, Steven Spielberg, Emily Blunt, Colman Domingo, Eve Hewson and Wyatt Russell attend the US premiere of DISCLOSURE DAY presented by Universal Pictures and Amblin Entertainment on June 08, 2026 in New York City. (Photo by Roy Rochlin/Getty Images for Universal Pictures and Amblin Entertainment )
Getty Images for Universal Pictures and Amblin Entertainment
Steven Spielberg’s Disclosure Day marks the iconic director’s return to a summer box office season transformed by YouTube creators and digital-native fandoms.
Films such as Obsession and Backrooms have shown that directors can challenge the Old Hollywood box office reveal by developing versions of their movies online with an audience before taking them to the big screen.
But early returns for Disclosure Day show that audiences still turn out for filmmaker-driven event movies and are willing to pay premium prices to experience them. Old Hollywood and New Hollywood can drive moviegoers to the box office, but the audiences are different.
Questions Surrounded Spielberg’s Return
With Disclosure Day, Spielberg made the kind of summer movie that helped define his career over decades. The movie contains many of the elements associated with Spielberg’s work, including extraterrestrials, government conspiracies, large-scale action sequences and a score by longtime collaborator John Williams.
For fans of movies like E.T. the Extra-Terrestrial and Close Encounters of the Third Kind, Disclosure Day is like comfort food, and Spielberg has described the movie as an unofficial companion to those beloved movies.
But ET and Close Encounters were released decades ago at a time when movies landed without competition from streaming, and a movie could build an audience through word-of-mouth based on extended theatrical runs, unlike today. And there was no YouTube to provide a new film development pipeline where fandom could be built ahead of release day.
In the run-up to Disclosure Day, the buzz was cautious. Ahead of the release, Variety reported that box office tracking for the film had fluctuated, and Los Angeles Magazine characterized the film as a “box office test” of Spielberg’s popularity.
Disclosure Day apparently passed the test, debuting as the No. 1 movie at the box office, as it grossed $93.9 million globally and $44 million domestically over the weekend. The movie is on track to rank as Spielberg’s fifth-highest opening of all-time based on domestic box office alone. Concerns about whether or not Spielberg could still deliver a summer box office hit became a refrain about how Steven Spielberg is back.
‘Disclosure Day’ Found Its Own Audience
The audience buoying Disclosure Day looks different from the audience profile for Obsession and Backrooms. According to Variety, 60% of U.S. moviegoers watching Disclosure Day are 35 or older, and 55% of ticket buyers cite Spielberg himself as the primary reason they attended, Deadline reported. IMAX and premium large formats like Dolby Cinema have accounted for about half of domestic ticket revenue, befitting the nature of the sprawling action film.
Disclosure Day is not the only film to perform well with IMAX and PLFs formats; the same happened with Project Hail Mary, among other movies.
Both IMAX and Dolby Cinema reported strong financial results recently for 2025. Although IMAX saw a slip in performance for the first quarter, AMC reported that premium formats are driving its financial rebound in 2026 so far. The data suggests that premium formats alone won’t necessarily attract audiences, but they are a factor when combined with other catalysts.
And for Disclosure Day, Gen-Z, considered to be the focus of Hollywood’s attention, is not the catalyst. Gen-Z is more likely to attend movies than older audiences, with 87% having seen at least one movie in a theater in the past month, according to Fandango. But “older generations” comprises a vast audience swath, including Millennials, Gen-X and Baby Boomers; and across the board, the majority turn out to see movies, too, according to Fandango. Those demographics can become especially valuable when audiences are willing to pay higher prices for premium experiences.
Instead of competing directly with digital-native filmmakers for the same audience, Spielberg has attracted moviegoers who wanted to see his latest work on the biggest screens available.
Two Paths to Theatrical Success
The numbers are still coming in, and one important figure remains to be seen: how well Disclosure Day holds up after the first weekend. Obsession and Backrooms have staying power at the box office.
By contrast, Masters of the Universe, another film targeting older audiences, suffered a 71% decline at the box office after its opening weekend. The weekly performance of Disclosure Day will likely affect its eventual release date on digital. This is no small consideration, as a successful theatrical run can influence a film’s later streaming success.
For now, the early summer of 2026 suggests that the path to the box office is paved with digital cachet and analog tradition.
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