Versant Media Group has taken a minority stake in GammaTime, the microdrama streaming app, as part of a Series A funding round.
Financial terms of the deal were not disclosed by the USA Network and Syfy owner, but the agreement includes adapting stories based on Versant channel brands as vertical series and aligning the Comcast spinoff with bite-sized dramatic content increasingly favored by advertisers. (Versant news brands like CNBC and MS NOW are not part of the agreement.)
“GammaTime is reimagining short-form storytelling for a new generation of viewers. Their mobile-first approach and focus on original content make this a natural partnership for Versant as we continue to extend our iconic brands, deep content library and storytelling,” said Mark Lazarus, CEO of Versant, in a statement on Tuesday.
The new capital will be used by GammaTime to continue developing a premium originals slate with the help of Versant’s show runners and entertainment IP. “Versant’s investment is a turning point for GammaTime and the category. We’re pairing unparalleled audience scale and engagement with premium marketing. We’re building originals at scale, and Versant gives us the IP, brand equity, and creative DNA to do it right,” said Bill Block, former Miramax head and now founder and CEO of GammaTime.
Versant’s investment follows GammaTime raising $14 million from such investors as Kim Kardashian, Kris Jenner and Reddit co-founder Alexis Ohanian before it launched in October 2025. The streaming platform has produced microdrama originals across the romance, true crime and fantasy genres and also struck a deal with the owner of the National Enquirer to mine its archives for original microdrama content.
GammaTime was also founded by former Google Gaming exec Slava Mudrykh, who serves as chief revenue officer.
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