A long time coming.
In an era filled with some of the most exciting voices we’ve heard in the genre lately, ranging from the likes of Tyler Childers and Sturgill Simpson to Turnpike Troubadours and Colter Wall, there’s no one doing it quite the way Zach Top is these days on a national scale. Though there are plenty of other stellar artists keeping the traditional scene alive, such as Jake Worthington, Charley Crockett and more, the Washington native has launched himself into the stratosphere as of late.
Of course, this was highlighted on a national scale the past few months when he not only took home Best New Artist at the CMA Awards in November, which he accepted with a Coors Banquet in hand, but also when he scored his first-career Grammy earlier this month. In turn, Top became the first-ever winner of the brand-new Best Traditional Country Album category, winning it with his sophomore album, Ain’t In It For My Health.
Keeping the momentum going, the “South of Sanity” singer would snag not one but five nominations at the upcoming 61st annual CMA Awards on May 17th. In addition to scoring his first-career Male Artist of the Year nod, the Washington native would also score nominations for Album of the Year (Ain’t In It For My Health) and Single and Song of the Year (“I Never Lie”).
Though Top caught some buzz with the release of “Sounds Like the Radio” back in January of 2024 before the release of Cold Beer & Country Music, there’s really no arguing that “I Never Lie” was the track that helped blow him into the stratosphere. In addition to receiving a whole lot of virality online, it would eventually become Top’s first-career #1 hit in on country radio in May 2025 and receive a 2x platinum certification from the Recording Industry Association of America (RIAA).
As it stands today, Top has gotten a Best Country Solo Performance and Best Country Song nomination at the Grammys, a Single and Song of the Year nomination at the ACM Awards and the aforementioned Single and Song of the Year nod at the upcoming CMAs.
With “I Never Lie” being so successful, it felt a bit odd that Top never pulled the trigger on a music video for the hit song. That, however, changed today.
Taking to Instagram this morning, Top would announce the official music video is finally here, calling it a “silly little movie.”
“Now there’s a silly movie to go along with I Never Lie… you know the drill.”
Like his recent music video for “South of Sanity,” Top keeps “I Never Lie’s” just about as simple as it gets. There’s no visualization of the song’s narrative. Instead, it depicts Top performing the song on various stages along with b-roll footage of scenes of him and his band out on the road on his Cold Beer & Country Music Tour over the past year.
Though I’d like to see Top pull out all the stops and deliver an elaborate, narrative-driven music video much in the vain of Ella Langley’s “Choosin’ Texas” or Kaitlin Butts’ “You Ain’t Gotta Die (To Be Dead To Me)” at some point in the future (especially considering the fact he’s so effortlessly funny), I have to respect the “Guitar” singer’s dedication to keeping it simple and letting the music do the heavy lifting here once again.
Check it out below.
Zach Top Summer Tour Dates
June 5 – Durant, Oklahoma – Choctaw Grand Theater with Cole Goodwin
June 12 – Orange Beach, Alabama – The Wharf Amphitheater with Cole Goodwin
June 20 – Columbia, Maryland – Merriweather Lakehouse with Wyatt McCubbin
July 9 – Salt Lake City, Utah – Utah First Credit Union Amphitheater with Jake Worthington
July 10 – Boise, Idaho – ExtraMile Arena with Jake Worthington
July 15 – Saskatoon, Saskatchewan – Sasktel Centre with Lukas Nelson
July 16 – Edmonton, Alberta – Rogers Place with Lukas Nelson
August 7 – Ottawa, Ontario – Canadian Tire Centre with Wyatt McCubbin
August 8 – Canadaigua, New York – CMAC – Constellation Brands Marvin Sands Performing Arts Center with Wyatt McCubbin
August 13 – Wantagh, New York – Jones Beach Amphitheater with Marty Stuart
August 20 – Pittsburgh, Pennsylvania – PPG Paints Arena with Marcus King
August 21 – Allentown, Pennsylvania – PPL Center
August 22 – Bangor, Maine – Maine Savings Bank Amphitheater with Marcus King
August 28 – Gilford, New Hampshire – BankNH Pavilion with Marcus King
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