The 8th Annual Daytime Beauty Awards (DBA), founded by Michele Elyzabeth, celebrated the best in science behind beauty, health and wellness on Wednesday, September 9th, 2026 at the Grand Venue. The award ceremony luncheon recognizes excellence in medicine, health and fitness, aesthetics, skincare, color and styling, CBD and cannabis, beauty innovation, and more.
Celebrity makeup artist Sir John presented Brand of the Year to McKenzie Westmore for Westmore Beauty. McKenzie carries forward one of the most influential legacies in beauty. Her great-great-grandfather, George Westmore, established Hollywood’s first hair and makeup department in 1917. McKenzie brings that century of artistry and innovation into the modern era through Westmore Beauty.
McKenzie carries forward one of the most influential legacies in beauty. Her great-great-grandfather, George Westmore, established Hollywood’s first hair and makeup department in 1917, launching four generations of artists who would help define the look of film and television. In many ways, the Westmores were the original beauty influencers, earning a star on the Hollywood Walk of Fame for their extraordinary contributions to the entertainment industry.
Today, McKenzie brings that century of artistry and innovation into the modern era through Westmore Beauty. Drawing upon her family’s professional makeup techniques and her own extensive knowledge of cosmetics, the brand bridges Hollywood artistry with everyday beauty through high-performance, transformative formulas designed to deliver visible results. From its bestselling Body Coverage Perfector and 60-Second Eye Effects™ to complexion, body and skincare products, Westmore Beauty combines professional-level performance with skin-loving ingredients and lightweight, wearable formulas.
For the Daytime Beauty Awards, the Westmore legacy is especially meaningful. McKenzie’s father, Academy Award-winning makeup artist Michael Westmore, was the very first recipient of Outstanding Achievement in Special Effects Makeup at the Hollywood Beauty Awards, the DBA’s sister show. Now, a new generation of the Westmore family joins that history as McKenzie Westmore and Westmore Beauty are honored as the 2026 Daytime Beauty Awards Brand of the Year.
www.daytimebeautyawards.com
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