The fourth season of The Traitors’ U.S. version got off to the show’s best start yet on Peacock.
The back-stabbing competition series hosted by Alan Cumming drew 638 million viewing minutes for the week of Jan. 5-11, according to preliminary Nielsen streaming data (season four premiered Jan. 8). Final numbers, which could change a little, will be out in a few weeks.
If the early figure holds, the 638 million minutes will mark the best weekly total to date in the Nielsen streaming rankings for The Traitors. The previous high was 555 million minutes for the season three premiere in the same week of 2025 (in both cases, the season opened with three episodes); the early numbers for season four have it improving by about 15 percent year to year. It was also the most watched unscripted series on streaming platforms for the week.
A breakdown of how much viewing went to the three new episodes vs. the show’s library wasn’t available at publication time. Nielsen counts viewing of all episodes in a show’s catalog toward its weekly streaming total.
Peacock also says that Traitors-related content has amassed 32.5 million video views across social platforms in the week since the new season debuted (depending on the platform, a “view” counts as someone watching for as little as one second or, in the case of YouTube, at least 30 seconds).
The Traitors spent five weeks among Nielsen’s top 10 original streaming series last year as season three was ongoing. It accumulated 2.39 billion minutes of watch time over those weeks.
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